CRM Manager- Consumer

Team description

SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase in 2027, you'll take ownership of this activation funnel, build the lifecycle comms that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics.

• Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS
• Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job
• Build audience segments, track daily performance and run A/B tests on copy, timing and channel
• Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market.

What you'll bring

• Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product
• Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io
• Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting
• Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement
• Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups
• Track record of developing and executing retention and lifecycle marketing strategies for existing customers
• Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life