CRM Manager - Member Engagement (Germany)

AS A CRM MANAGER YOU’LL BE

- Managing and delivering CRM activity for the German member lifecycle within the wider UK/Europe Lifecycle team, contributing to objectives and KPIs across:

  - Activating new members onto the Tide platform

  - Engaging existing members with Tide’s products and services

  - Reactivating lapsing members

- Building new automated and standalone campaigns and optimising existing journeys to drive relevant next best actions for new and existing members

- Creating and QAing German communications, working with both German and English copy

- Supporting a CRM test-and-learn programme across multiple channels, including in-app, push notification, email and SMS, from ideation and execution through to analysis and optimisation

- Analysing campaigns and journeys, identifying trends and opportunities, and sharing performance insights and recommendations with stakeholders

- Building and maintaining reporting and dashboards to monitor CRM performance and identify areas for improvement

- Working with stakeholders across Product, Marketing and other teams to support product adoption, cross-selling and upselling through lifecycle communications

- Working closely with the Member Accession Marketing team (MAM) to create a consistent journey from lead through to membership and onboarding

- Supporting the development and implementation of CRM initiatives, taking ownership of delivery while collaborating with senior team members on strategy and priorities

- Sharing campaign results, learnings and recommendations and using these to continuously improve CRM activity

WHAT YOU WILL GET IN RETURN

- 25 days of paid leave per year

- Additional 3 days of paid leave for volunteering or L&D

- We invest in your development with professional L&D budget

- Extended Parental Leave

- Mental health support through Plumm

- A one-off home office budget

- Work and travel globally

- Team socials

- Sabbatical Leave

- Option to take your work device as your own (eligibility applies)

WHAT WE’RE LOOKING FOR

As a CRM Manager, you’ll play an important role in delivering Tide’s CRM strategy in Germany, helping shape how we engage with our SME audience from onboarding through to retention. You’ll work within our established UK/Europe Lifecycle team to deliver relevant, timely communications that keep members engaged with Tide’s range of products and services.

We’re looking for someone who is data-literate, organised and hands-on, with experience planning, building and optimising CRM programmes across the member lifecycle. You’ll be comfortable working with stakeholders across the business and using campaign performance and customer insights to make recommendations and improve results.

You’ll be equally happy developing campaign plans, building journeys and automations, analysing performance, and working with stakeholders to turn insights into action.