Customer Advocacy Marketing Manager

About the Role

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget. The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community.

Customer Reviews & Platform Ownership

• Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
• Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.

Who You Are

• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
• Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
• Proven track record of owning content projects end-to-end, including legal/compliance coordination.
• Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
• Strong written communication skills and an eye for turning customer insight into compelling assets.
• Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.
• Comfortable managing on-site logistics for large customer-facing events.