Director of Marketing, Asia-Pacific & Japan

Key responsibilities

• Own the APAC marketing plan and budget, and make the case for where regional investment goes

• Run full-funnel programs in-region: demand generation, content, digital, PR, and the events that matter in each market

• Make our positioning land locally — not just translated from English, but written for the engineers and executives who will read it

• Own our presence at regional events, from Computex and SEMICON through to the country-level shows where our customers engage

• Work with the Sales teams in-region so marketing follows the accounts and relationships that matter most

• Feed what you learn back to the global marketing team, and bring global launches into the region properly

• Report on pipeline contribution, and be honest about what is working and what is not

What Success Looks Like in Year One

• A regional marketing plan with named priority markets, a budget behind it, and agreement from the business on both

• Working agency relationships in your priority markets, producing material that meets our standard in local languages

• Measurable marketing-sourced and marketing-influenced pipeline in-region, reported consistently

• Axelera present and credible at the regional events that matter to our customers and partners

• A clear recommendation on what the APAC marketing team should look like next

Helpful, not required

• Experience as an early or first marketing hire in a region

• Existing relationships with regional trade press and analysts

• Familiarity with compute ecosystems and how they shape go-to-market

• Professional English plus at least one regional language, with the cultural fluency to review local-language work and catch what is wrong with it