Head of Brand

What You'll Actually Do

• Own the brand system: visual identity, voice, narrative and the creative quality bar.

• Run the campaigns that create noise and position Viktor the right way.

• Tell the story that Viktor feels like a colleague: human, capable, direct.

• Build and lead the in-house and agency team that ships brand work with you.

How You'll Know It's Working

• The new identity is live on the site, the product and sales materials.

• One big campaign has shipped and got real attention.

• Brand rules for voice, look and quality bar are written down and used by the team.

• There is a plan for the brand team: who is in-house and what stays with agencies.

Why This Role Is Different

• You own the brand of a product already used by tens of thousands of teams, in a category that is forming right now.

• You get to build a new category and the leader in it.

• Remote in Europe or on US Eastern time, with some travel to Warsaw.

Who You Are

• You have taken a brand from early stage through scaling and can show what you built.

• You have run campaigns that made noise in a crowded category.

• You set the bar and still do the work yourself, and you have built a creative team from scratch.

• You have positioned a brand against much larger players.

• You are self-directed, communicate simply, and hold an opinion under push-back.

Even Better If

• You have worked for a challenger brand in B2C.

• You are strong in video and motion, not only static design.

Compensation

Top-of-the-market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.