Head of Marketing Operations

The role

You'll lead marketing operations and analytics at Cohere. That covers the team, the martech stack, how we measure marketing's contribution to pipeline, and the budget and pipeline numbers marketing plans against. When leadership asks what marketing produced last quarter and what to fund next, the answer starts with your numbers.

The role reports to the VP of Brand. You'll work most closely with the Marketing Chief of Staff and the heads of Growth and Demand and Product Marketing, and every week with Revenue Operations, Sales Operations & Finance. Web operations is part of marketing but doesn't report to this role.

The team

You'll manage the marketing operations, automation, and analytics and data operations staff, and hire where you find gaps. Marketing is growing rapidly, so you'll also bring acquired companies' systems and data into our stack.

Must have

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including at least one high-growth company.

• You've managed a marketing operations and analytics team and its martech budget, setting priorities across ops, automation and analytics specialists and hiring to fill gaps.

• Hands-on Marketo and Salesforce experience with lead lifecycle, campaign structure, routing and the sync between the two. You've configured these systems yourself.

• You've owned a multi-touch attribution model end to end and defended its definitions to a CFO or executive team.

• SQL, and enough comfort in a governed BI layer like Looker to check a number yourself before you present it.

• You've run the data side of an account-based motion, including the hygiene that makes a target account list reportable.

• You've worked closely with Revenue Operations and Sales Operations without duplicating their work.

• Experience in enterprise, regulated or public-sector buying environments, including GDPR and CASL as they apply to lead handling.

• You already use AI and automation in your own team's work.

Nice to have

• Enterprise AI, infrastructure or developer-platform marketing.

• You've built agentic or LLM-based workflows in GTM operations and measured what they saved.

• Product-led funnel instrumentation running alongside a sales-led pipeline.

• You've consolidated an inherited martech stack, or merged systems after an acquisition.

Full-Time Employees at Cohere enjoy these Perks

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

• Full health and dental benefits, including a separate budget for mental health.

• RRSP matching, 401K, Pension Scheme.

• 100% Parental Leave top-up for up to 6 months, for either parent.

Annual enrichment benefits

Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

Education & learning stipend for conferences, courses, and coaching.

• 6 weeks of paid vacation (30 working days!)

• Budget for traveling to other offices if you are remote, plus an annual company offsite.