Head of Product Marketing

Role Description

• As the Head of Product Marketing, you own how Sendcloud brings products to market — from early positioning and pricing decisions through to launch, adoption, and iteration.
• You lead both Product Marketing and Customer Marketing, ensuring a seamless connection between what we build, how we price it, and how customers grow with it over time.
• Your remit spans the full commercial lifecycle: defining value propositions, enabling Sales and Customer Success, and running lifecycle programmes that drive expansion and reduce churn.
• You combine long-term strategic ownership with a hands-on approach — comfortable shaping annual GTM strategy one day and refining launch messaging or interviewing customers the next.
• You report directly to the VP Marketing and play a key role in shaping Sendcloud's product strategy through market intelligence, customer insights, and competitive analysis.

🎯 What you'll do

• Define and own Sendcloud's positioning, messaging, and value propositions across products, markets, and customer segments — keeping them sharp as we scale.
• Lead go-to-market strategy and execution for new products, features, and strategic initiatives, from early framing through to launch and iteration.
• Own pricing and packaging, ensuring our commercial offering reflects customer value and drives revenue growth.
• Build and run customer marketing programmes that increase adoption, drive expansion, and reduce churn — across onboarding, lifecycle, and advocacy.
• Turn market, customer, and competitor insights into actionable input for product strategy and sales enablement.
• Equip Sales and Customer Success with the messaging, tools, and content they need to win and grow accounts.
• Drive AI and automation adoption within the team to increase output quality, speed, and personalisation at scale.
• Lead, develop, and hire a high-performing Product and Customer Marketing team.

🎉 Benefits

💸 Salary - Starting from €90,000 annually, incl. an 8% holiday allowance, plus management bonus.

🧠 Brain Benefits - €2,000 learning budget · Courses, certifications & conferences · Growth in an international team

🌴 Time Benefits - 28 days of paid vacations per year · Extra day off on your birthday · Swap public holidays for meaningful ones

✈️ Sabbatical Benefits - 4 weeks fully paid every 3 years

🏡 Home Benefits - Flexible hybrid model (3+ days/week in office) · €500 home office budget

💪 Body Benefits - Company gym · Free lunch every Monday · Fresh fruit · Barista coffee

🚌 Travel Benefits - Monthly commuting allowance

🪑 Future Benefits - Pension scheme · Employee discount programs

🐾 Vibe Benefits - Dog-friendly office · After-hours drinks at the Sendcloud Bar