Performance Marketing Lead (Google Ads)

What You'll Actually Do

• Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.

• Run conversion experiments with the owners of our landing pages and sign-up path. Quality Score and post-click conversion are part of how you judge the account.

• Set the experimentation cadence. Weekly tests with clear hypotheses, documented results, compounding learnings.

• Own measurement and attribution. Enhanced conversions, offline conversion import, conversion modeling.

• Build the keyword, audience, and asset library. The playbook compounds.

• Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.

• Work to build out a culture of excellence across all paid acquisition done by the team

How You'll Know It's Working

30 days: account audited, bad match types killed, conversion tracking clean, first experiments shipped. 90 days: Google is a predictable, scaling channel with a documented playbook and a multi-geo account structure that stays profitable as it grows across our markets.

Why This Role Is Different

• No agency layer. You own the account.

• Marketing leadership and the co-founders care about how Viktor grows. You'll have data; they'll have opinions. The good ideas win.

• The product makes the work easier. The right buyer converts when they land. Your job is making sure the right buyer lands.

Who You Are

• 4-8 years running paid search, with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable.

• Direct media buyer. You've personally run a meaningful Google Ads budget in the platform, not through an agency, and owned the spend and the outcome. Budget size is case by case: a smaller budget is fine if you're exceptional on the rest and can scale to ours.

• Attribution fluency. GA4 and pixel implementation, enhanced and offline conversions, server-side event optimization.

• You think about the whole conversion path. Ad to landing page to signup to paying.

• Documented experimentation practice. You can show the cadence and the wins from a prior role.

• AI-native daily workflow. Claude and similar tools are core to how you work.

• You raise the bar. Your playbook becomes the house playbook.

Even Better If

• You've scaled paid search from zero at a Series A or B B2B SaaS.

• You've worked on AI or PLG products.

• You've owned landing page experimentation alongside the ad account.

• You've leveled people up before. You can take a sharp 1-2 year operator and make them dangerous.

Compensation

Top-of-the-market salary and the kind of ownership that only exists at this stage.

The best work happens when you're in the room. Munich, New York, Dublin, and Warsaw. Remote for some roles.