PR & Communications Manager - Germany

Role Overview

Cohere has a strong AI narrative, the most deployable product, and a CEO who co-authored the foundational paper of modern AI. Following its recent partnership with Aleph Alpha, the company is positioned to become the transatlantic leader in sovereign AI for enterprise and government, and needs a storytelling engine to deliver that story at scale. This role sits within the team that is building that engine.

In this cross functional role, you will stand up our PR and Communications function in the German market. You'll partner with the Global Corporate Communications team and EMEA Communications team to create a regional communication plan that fuels our growth among governments and enterprises in the most highly-regulated industries across DACH. You’ll nurture how we talk to customers, partners, and employees, ensuring that the corporate message resonates culturally for the German market and its audiences.

This is a rare opportunity to build a comprehensive German PR function at a fast-growing company in the most dynamic space in technology. This is a role for someone who likes to take big swings – and have fun doing it – where no job is too big or too small.

As the Communications Manager for Germany, you will

• Own and drive Cohere’s German communications strategy, aligning corporate priorities, business objectives, product innovation, executive visibility and technical differentiation to strengthen the company’s reputation in Germany

• Translate Cohere’s innovations and customer success stories into compelling, locally relevant narratives for German-speaking audiences

• Lead proactive media engagement and newsjacking opportunities in close collaboration with EMEA Communications and EMEA Government Affairs, capitalising on relevant industry and policy developments to amplify Cohere’s voice

• Elevate the profile and influence of Cohere’s German leadership and spokespeople by partnering with Executive Communications to develop strategic messaging, thought leadership, media opportunities and executive visibility programmes, including for the German Country Manager.

• Strengthen Cohere’s reputation through customer- and partner-led storytelling, working closely with Partner Marketing to showcase German customer outcomes, deepen strategic relationships and amplify the impact of Cohere’s ecosystem in the local market.

• Lead and coordinate German crisis and issues communications, partnering with Corporate Communications and relevant local and regional teams to anticipate reputational risks, develop response strategies and ensure clear and timely communications.

Qualifications

• Have 7-10 years of experience in B2B communications in DACH, or technical content, ideally in AI, enterprise software, or developer‑focused environments

• Have a talent for translating complex topics into different languages without losing nuance

• Are experienced at managing PR agencies in the German market

• Have experience and/or heavy interest in policy and regulatory communications, particularly within the German/EU regulatory environment

• Have experience running communications strategies for the DACH region

• Are highly organized and detail‑oriented with strong project management skills and a bias for action

• Are comfortable navigating ambiguity and thrive in fast‑moving, high‑growth environments

• Build strong cross‑functional relationships to drive clarity, consistency, and alignment across teams

Full-Time Employees at Cohere enjoy these Perks

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

• Full health and dental benefits, including a separate budget for mental health.

• RRSP matching, 401K, Pension Scheme.

• 100% Parental Leave top-up for up to 6 months, for either parent.

Annual enrichment benefits

Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

Education & learning stipend for conferences, courses, and coaching.

• 6 weeks of paid vacation (30 working days!)

• Budget for traveling to other offices if you are remote, plus an annual company offsite.