Scale AI · AI infrastructure
Product Marketing Lead, Enterprise
- San Francisco, +1 more: New York
- Full-time
Still open on Scale AI's site · checked just now
- Level
- Lead or manager
- Posted
What you'll do
As written by Scale AI · Read the original
You will
- Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business
- Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers
- Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings
- Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s pursuits
- Design and run integrated campaigns and account-based programs in partnership with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets
- Work with field marketing and events teams to build vertical event strategies, content, and experiences that drive engagement with customers and target accounts
- Build the repeatable playbook for taking a new vertical to market, and make the case for where Scale invests next
- Measure what is working across verticals and accounts, and report on pipeline and program impact to sales and marketing leadership
Requirements
Ideally you'd have
- 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)
- A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline
- Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first
- An understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users
- The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority
- Excellent written and verbal communication, storytelling, and analytical skills, with strong attention to detail
Nice to haves
- Experience marketing AI, data, or developer platform products to enterprise buyers
- Experience launching a new vertical at a platform company
- Experience working with analyst relations teams
- Experience with customer marketing, including case studies, testimonials, and customer event participation
Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.
PLEASE NOTE: Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.
Skills
Working languages
English
Company
Last checked . The details above were extracted automatically; the employer's original posting is the authority.
