Senior CRM Manager

Own the CRM strategy for Germany and Austria: You’ll define and run lifecycle communications, with Germany as your primary market and Austria as your secondary one.

Partner with local teams: You’ll work with German and Austrian marketing managers and PMMs to turn local needs into CRM initiatives.

Build the regional playbook: You’ll set up the processes, planning cadence and ways of working for CRM across both markets.

Move fast with AI: You’ll use AI tools to speed up campaign builds, testing and reporting.

Show what moves the needle: You’ll report on conversion, feature adoption and business impact to marketing and product.

Languages: You’re fluent in German and English, with a feel for local business culture and regulation.

Lifecycle journeys: You’ve designed and run multi-step customer journeys in platforms such as Braze, Customer.io or HubSpot.

Cross-team initiative: You’ve launched lifecycle initiatives with marketing, product and ops, and earned senior stakeholders’ trust along the way.

Direction under ambiguity: You set priorities and keep momentum in a regional structure that’s still evolving.

AI-enabled approach: You use AI to improve the speed and quality of campaign creation, testing and analysis.

Germany is a top growth priority: It’s Qonto’s #1 OKR right now, so what you build gets seen.

A market to build, not optimise: German CRM is still underdeveloped, so you’re writing the playbook, not inheriting one.

Real autonomy: You propose, implement and test your own lifecycle strategy.

A senior team around you: You’ll work alongside three other regional CRM leads who’ve each built lifecycle functions from scratch.