Senior Group Sales Director

The Role

We’re looking for a Senior Group Sales Director to grow our relationships with leading media agencies in the UK.

Based in London, you’ll combine senior agency relationship management, hands-on selling and team leadership. Working closely with our Country Manager UK, you’ll turn agency partnerships into sustainable revenue growth, develop your team and strengthen Seedtag’s position across your agency portfolio.

As Senior Group Sales Director, you will

• Own the commercial strategy for your agency portfolio, translating UK business priorities into clear account plans and revenue targets.

• Build and strengthen senior agency relationships, connecting with investment, planning, programmatic and client leadership teams to identify opportunities and grow adoption of Seedtag’s solutions.

• Lead, coach and develop your sales team, setting clear expectations, supporting progression and building a culture of accountability and collaboration.

• Stay close to the business, opening doors, shaping proposals, leading negotiations and helping the team close strategic opportunities.

• Drive sales execution, maintaining accurate forecasts, a healthy pipeline and consistent account planning through Salesforce.

• Expand existing partnerships and win new business, increasing Seedtag’s presence across agency teams, advertiser accounts and relevant channels.

• Partner with Client Success, Trading, Marketing and Insights to deliver effective proposals, strong campaign outcomes and long-term client relationships.

• Work closely with the Country Manager UK on commercial priorities, resource needs and opportunities across your portfolio.

• Represent Seedtag in the market, communicating our positioning confidently in agency meetings, pitches and industry events.

• Bring agency and client insights back into the business, helping inform product development and our go-to-market approach.

What You’ll Need to Succeed

• A strong track record in UK digital advertising sales, with experience growing agency partnerships and delivering against revenue targets.

• Established relationships across the UK media agency ecosystem.

• Experience leading and developing commercial teams, combining coaching with hands-on involvement in strategic accounts.

• A solid understanding of programmatic advertising and the UK media landscape; experience across video and Connected TV would be valuable.

• The ability to turn agency structures, client priorities and market insights into actionable commercial plans.

• Strong sales discipline, including account planning, pipeline management and accurate forecasting in Salesforce.

• Confidence navigating complex agency organisations, engaging senior stakeholders and negotiating commercial agreements.

• A collaborative approach and the ability to work effectively across commercial, operational and product teams.

• Clear communication, sound commercial judgement and the ability to prioritise in a fast-moving environment.

Why Join Seedtag?

This is a defining moment to join Seedtag, a company that combines scale, ambition, and soul.

Growth & Opportunity: Accelerated, hands-on development with real ownership, global projects, and internal mobility.

Flexibility: We trust you to balance work and life with flexible schedules and a hybrid model; work from home, the office, or wherever you do your best work.

Learning & Development: Access to online learning, continuous training, and optional English or Spanish group classes.

Culture that Cares: Well-being is part of how we work, supported by initiatives like SeedDay, Digital Disconnection, and team-building moments.

Connection & Fun: Global events, offsites, celebrations, and a strong sense of belonging across all Seedtag locations.