Senior Lifecycle Marketing Manager

The Opportunity

We're looking for a Lifecycle Marketing Sr. Manager to build and scale the customer journeys that power Fireworks' growth engine across both product-led and sales-led motions.

This isn't a traditional CRM or email marketing role. It's a strategic growth role focused on delivering the right message, to the right audience, at the right time—whether they're a prospective buyer, self-serve developer, or enterprise customer.

You'll own the strategy and execution of personalized lifecycle experiences across email, in-product messaging, web, AI-powered touchpoints, and sales- and customer success-enabled programs. Working closely with Product, Growth Marketing, Product Marketing, Sales, Customer Success, Engineering, and Data, you'll build intelligent customer journeys that nurture prospects, accelerate product adoption, deepen customer engagement, and drive long-term retention and expansion.

You'll define how Fireworks communicate throughout the customer lifecycle using behavioral data, product usage, account insights, experimentation, and automation to create experiences that feel timely, relevant, and personalized. You'll also build lifecycle systems that continuously improve through AI, customer behavior, and experimentation.

This is a foundational opportunity to build Lifecycle Marketing from the ground up at one of the fastest-growing AI infrastructure companies.

What Makes You a Great Fit

• 8+ years of experience in Lifecycle Marketing, Customer Marketing, Growth Marketing, Product Marketing, CRM, or Product Growth within a high-growth B2B SaaS company.

• Experience building lifecycle programs across both product-led and sales-assisted customer journeys.

• Proven success developing nurture programs, onboarding experiences, customer engagement initiatives, and expansion campaigns that drive measurable business outcomes.

• Hands-on experience with modern marketing automation platforms such as HubSpot, Marketo, Braze, Customer.io, Iterable, or similar platforms.

• Strong understanding of audience segmentation, lifecycle operations, email best practices, marketing automation, and customer journey orchestration.

• Experience partnering cross-functionally with Product, Sales, Customer Success, Engineering, Product Marketing, and Analytics.

• Strong analytical mindset with experience using experimentation, customer insights, and behavioral data to optimize lifecycle performance.

• Excellent communication and content development skills with the ability to translate customer insights into scalable lifecycle strategies.

• Comfortable building new systems, processes, and programs in fast-moving, ambiguous environments.

Bonus Points For

• Experience at a developer-focused, infrastructure, cloud, or AI platform company.

• Experience supporting both PLG and enterprise sales motions.

• Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.

• Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.

• Experience supporting usage-based or consumption-based business models.

• Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.