Senior Product Lead

What you'll do ✅

• Build a clear view of which homeowners choose our entry offers and why they switch, by market and channel. Make it the basis for segmenting, targeting and pricing.

• Set strategy and roadmap for entry offers & plans across four markets and every distribution channel.

• Shape the winning offer for each channel: its components, target customer, value proposition and how we win.

• Own the pricing guardrails, so Sales has clear guardrails for setting final market prices.

• Set go-to-market direction, and build and coordinate product launches together with Commercial.

• Track performance against clear success metrics, then evolve, reprice or retire offers based on evidence.

• Anchor the roadmap with the commercial teams, our other offerings product leads & capability owners and lead the work across the product managers who build it.

What we're looking for⚡

You are driven by impact and know how to turn strategy into execution. You're used to fast-paced environments and thrive when given clear goals and high accountability. We believe you'll thrive here if you:

• Have owned a product line or a multi-team product area, and have led and grown product managers along the way.

• Think commercially. You're fluent in unit economics, value pools, pricing logic and switching economics, and can defend an investment case to Finance and leadership.

• Know energy markets, tariffs and home electrification. Or you can master them quickly, coming from a switching-driven market like price comparison, telco or insurance. Experience of the Nordic, German or Dutch markets and their languages is a strong plus.

• Have taken products to market in a B2C subscription business, hand in hand with Commercial across comparison sites, performance, organic and partner channels.

• Anchor every decision in real customer need, data and measurable outcomes, never in feature lists.

• Bring engineers, Commercial and executives together behind one clear direction, in plain language and without formal authority.

Tibber becomes more AI-enabled and we embrace new tools and ways of working. You don't need to be an expert, but you're excited to shape how AI shows up in our offers and to grow with it.