Social Media Lead

About the role

*Open to hiring remote across the US — we also have offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv.

We're looking for a Social Media Lead to build the strategy and operating model behind how Runway shows up on social. Our audience spans filmmakers, artists, developers, researchers and enterprise teams, and each of them comes to our channels for something different. Your job is to give every channel a clear role and make sure our biggest moments, from model launches and research releases to film festivals and conferences, land with real distribution behind them.

You'll bring a strong point of view on where Runway should show up and how. You'll help our researchers, engineers, creatives and executives share the work closest to them with credibility and authenticity, and you'll treat our community of creators as collaborators in telling the story. You'll be hands-on where it matters, but this role is defined by strategic leadership and operational ownership.

What you’ll do

• Set Runway's social strategy, raise the creative bar and build the calendar around a steady, always-on presence that leads into our biggest launches

• Define a distinct role for each channel across X, Instagram, TikTok, YouTube, LinkedIn and emerging community platforms

• Decide when Runway, a researcher, an executive, a creator, a customer or a partner should lead the story, then build the distribution plan around it

• Partner with Research, Product, Comms and Brand to turn model launches, research papers and product updates into native, credible social moments

• Help Runway researchers, engineers and executives post about their work, with clear guidance, coaching and coordinated amplification

• Work with our Community team, partners and our broader creator community to put the work made with Runway at the center of our channels

• Establish a clear scorecard and use social insights to sharpen the work over time

What success looks like

• Social runs on data-driven goals across reach, awareness, demand, campaign lift and audience insight

• Runway has a clear social point of view and a defined role for each channel

• Social is a strategic driver of visibility, creative adoption and demand, not an internal posting service

• Runway's researchers, engineers and executives have an easy, trusted way to share their work, and the strongest posts get coordinated amplification

• Creators see Runway's channels as the best place for their work to be seen

What you’ll need

• 5+ years of experience in strategic social or related marketing programs; 2+ years at a top-tier technology, consumer, media or entertainment company is a plus

• A track record of building social strategy and the operating model behind it: prioritization, agency and contractor management, workflows, measurement and executive alignment

• Excellent editorial judgment and an instinct for what feels credible and native on each platform, especially X, Instagram, TikTok, YouTube and LinkedIn

• Fluency across disparate cultures: film, art and creators, AI and startups, venture capital and Silicon Valley; comfort translating technical research for a broad audience

• Comfort with performance and brand measurement, including how to separate correlation from impact and how to run disciplined tests

• Hands-on familiarity with generative AI tools, including Runway, and curiosity about where they're headed

• Ability to thrive in a fast-moving environment where priorities shift with each launch

Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.