CRM Manager – Subscriptions

About the Team

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What You’ll Be Doing

As CRM Manager – Subscriptions, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
  
  
• Use advanced data analytics to refine segmentation and personalise member communications
  
  
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
  
  
• Apply predictive modelling and behavioural analytics to proactively reduce churn
  
  
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
  
  
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
  
  
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy
  
  

In addition, you’ll receive

• Competitive Compensation
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch

What We’re Looking For

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
  
  
• Experience with subscription billing systems and customer databases
  
  
• Strong background in CRM analytics, segmentation, and predictive modelling
  
  
• Deep knowledge of CRM and marketing automation technologies
  
  
• Strong project management and strategic thinking skills
  
  
• Excellent spoken and written English
  
  
• Strong stakeholder management and communication skills
  
  
• Experience with tools such as, Salesforce, GSuite, Looker and Jira
  
  
• A proactive problem-solver who thrives in dynamic environments
  
  

What You’ll Get in Return

At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.

With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.