Demand Generation Director

What You Will Do

• Own the pipeline number (sourced and influenced) and build the demand gen model that ties channel investment to pipeline and revenue targets globally

• Shift the pipeline mix toward inbound over time - website and organic-sourced pipeline growing as a share of total, rather than relying primarily on outbound and paid to carry the number

• Build a signal-based demand engine, using intent data and account signals to detect in-market buyers and trigger real-time activation

• Own website conversion, turning traffic into qualified pipeline through CRO and conversational/chat experiences, in partnership with the content team

• Own AI discoverability, making sure Qevlar is found and cited by AI search and LLM assistants, since technical security buyers increasingly research this way before they ever talk to sales

• Use AI to automate the mechanical parts of the job (enrichment, audience building, personalization, follow-up, reporting)

• Build and run account-based marketing programs, working with Sales to prioritize target accounts and sequence touches around actual buying signals

• Own lifecycle and nurture programs suited to a long, technical sales cycle - scoring, routing, and re-engagement for stalled opportunities

• Manage the SEO and marketing ops agency relationships, and own the broader martech stack (marketing automation, CRM integration, intent/ABM tooling), evolving it as the team's needs grow

• Oversee events and field marketing, holding in-person programs to the same pipeline standard as any other channel, with post-event follow-up that actually converts to nurture

• Report on outcomes (pipeline contribution, conversion by funnel stage, CAC, and AI discoverability) and run experiments with clear success/kill criteria

Who you are

• Experience running demand generation or growth marketing in B2B, ideally with some exposure to enterprise or security software where sales cycles are long and buyers are technical

• A track record of shifting pipeline mix toward inbound and improving website-sourced demand through SEO, CRO, and organic content

• Demonstrated use of AI and signal-based tools in demand gen (intent data, ABM/enrichment platforms, conversational website tools, AI content and workflow tools)

• Working understanding of how AI/LLM discoverability works and how buyers now research through AI assistants and AI overviews

• Deep expertise in marketing automation and CRM, with experience managing or evolving a martech stack rather than just using whatever's already in place

• Comfort owning and defending metrics like CAC, pipeline coverage, and marketing-sourced revenue in front of leadership or a board

• Experience managing agencies or external vendors and holding them to real performance standards

• Comfort operating in an early-stage environment with limited existing infrastructure, building process and systems as you go rather than inheriting them

Why join us

• Work on meaningful problems with real-world impact in cybersecurity

• A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success

• Shape the future of a product already making noise in AI + security circles

• A company culture that values autonomy and creativity

• Opportunity for equity and early ownership

• We’re flexible on location - you can either work from home or join your colleagues in our beautiful office in NYC.

If you’re excited about helping security teams adopt cutting-edge AI, we’d love to hear from you. Let’s build the future of cybersecurity together!