Demand Generation Manager

The role

Full-stack demand generation: plan, build, ship, and own the pipeline it creates.

You'll turn Capsa's story into pipeline across paid, owned, social, and in-person channels, putting us in front of the PE investors who should be buying and giving them a reason to take the meeting. As one of the first marketing hires, you'll work directly with the CEO and CRO on positioning and narrative, alongside Sales and a lean, senior marketing team.

There's no playbook to inherit. You'll build the systems, the cadence, and the channel mix from the ground up, then scale what works as the team and budget grow.

The opportunity

• Own pipeline. Set sourced and influenced pipeline targets with leadership, build the plan to hit them, and report on ICP demos and stage conversion weekly.

• Run HubSpot as the engine. Campaigns, workflows, lead scoring, attribution, nurture, and reporting, kept clean, connected to Sales, and trusted by the business.

• Make paid media accountable. LinkedIn, Google, Meta, and retargeting. Audience, creative, budget, and optimisation, with every dollar measured against pipeline, not clicks.

• Ship integrated campaigns. Launches, product moments, and always-on programmes taken from brief to live to results across email, landing pages, paid, social, and sales enablement.

• Choose where we show up. Industry conferences, executive dinners, and private gatherings with PE investors in NYC, London, and beyond. Run end to end, so that every event turns into conversations.

• Own capsa.ai content, conversion, SEO and AEO, page builds, and experimentation for our best salesperson.

• Build a social presence PE professionals follow. Company and founder channels, LinkedIn first.

• Design and write in-house. Ads, landing pages, event assets, and social creative in Figma, with copy that's clear, specific, and written for a sophisticated finance audience.

• Manage agencies and tooling. Paid media, SEO, and event partners, plus a stack that lets a small team move like a big one.

If this opportunity excites you

We'd like to meet you. Initial conversations are direct and substantive, going deep on the work, the team, and what you'd own in the first six months.

Capsa provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Capsa is committed to a fair and transparent hiring process. We confirm that this advertisement is for an active, existing vacancy within our organization. Please be advised that we may use artificial intelligence-driven tools to assist our recruitment team in screening, assessing, and selecting candidates for this position.