Marketing Associate - Netherlands

Local marketing execution and ownership

• Own and execute the Dutch marketing plan across brand, demand generation, content, events, and launches, with the move to the Tandem brand as the organising thread.

• Support the ongoing development and evolution of the Tandem brand across relevant marketing channels and customer touchpoints, working closely with the NL leadership and central Marketing teams.

• Ensure all Dutch-language communication is native, precise, and aligned with Tandem's brand and the NL messaging guide: lead with time saved, use "HIS" with GPs, and keep the tone personal and pragmatic. Keep the warmth Juvoly is known for as the voice moves to Tandem.

• Act as the primary marketing partner for the Dutch commercial, medical operations, and customer success teams who carry the brand into every customer conversation.

Cross-functional collaboration and insight

• Work closely with sales, MedOps, product, and customer success in the Netherlands.

• Collaborate with Marketing, Comms, and Growth teams across Europe, and with Legal, People, and Product, so the Dutch brand stays consistent with the wider Tandem brand and customer commitments.

• Provide structured market insights and feedback to inform positioning, messaging, EHR integration priorities, and roadmap decisions. Report how customers and prospects react to the rebrand: brand recognition, concerns, and churn signals.

What you bring

• Native-level Dutch (written and spoken).

• Strong professional English (working language).

• 3 to 5 years experience in B2B marketing, ideally SaaS, health tech, medtech, or other regulated industries (including internships, student projects, or freelance work).

• Experience in complex stakeholder environments and longer sales cycles.

• Strong ownership mindset, structure, and attention to detail.

• Comfort balancing strategy with hands-on execution, including change communication where existing customers need reassurance (a rebrand or migration is a strong plus).

• Familiarity with Dutch healthcare (huisartsen, care groups, EHR vendors) is a strong plus.

What we offer

• Competitive salary, reviewed as you grow, plus stock options

• 30 days of holiday

• Paid parental leave

• €1,000 annual health & wellbeing budget, plus mental-health support whenever you need it

• A real learning budget and internal growth paths - build your career without leaving Tandem

• Fully AI native company - let our agents do the grunt work

• Two company off-sites a year, plus a team budget for the things that bring you closer

• State of the art office in the heart of Leiden, your choice of IT equipment