Marketing Manager Taiwan

• Own Spotify Taiwan's consumer marketing strategy, driving free user acquisition, engagement, and Premium consideration
• Develop and execute integrated marketing campaigns across digital, social, out-of-home, experiential, and earned media with ideas designed to spark conversation and deliver measurable business impact
• Lead go-to-market planning for key product launches, seasonal campaigns, and major cultural moments
• Localize global campaigns for Taiwanese audiences, ensuring every activation reflects genuine cultural relevance rather than simple translation
• Use audience insights, market intelligence, and campaign performance data to inform decisions and continuously optimize marketing effectiveness
• Measure, analyze, and communicate campaign performance to regional leadership through clear recommendations and actionable insights
• Lead Spotify's Taiwan brand strategy in alignment with regional and global positioning while ensuring the brand feels authentic and locally meaningful
• Partner closely with the Taiwan Music team to develop campaigns supporting priority local and global releases and create scalable marketing frameworks for label partners
• Manage the Taiwan marketing budget, prioritizing investments that deliver the greatest impact
• Build and maintain strong relationships with creative, media, production, and agency partners to consistently deliver high-quality work
• Act as the voice of the Taiwan market, influencing regional and global stakeholders on campaign strategy, creative development, and market priorities

Who You Are

You have 6+ years of experience in consumer or brand marketing, with strong experience leading marketing initiatives in Taiwan
You have deep knowledge of Taiwan's music, entertainment, and cultural landscape, including Mandopop, emerging artists, internet culture, and local media
You have successfully led integrated marketing campaigns from strategy through execution that delivered measurable business results
You have created or led campaigns and social content that generated outsized reach, engagement, or cultural conversation relative to budget
You know how to use data and customer insights to develop business cases, evaluate campaign performance, and optimize future marketing investments
You have experience managing agencies, external partners, and cross-functional stakeholders in a fast-paced environment
You have exceptional storytelling instincts and understand how to create culturally relevant campaigns that resonate with Taiwanese audiences
You communicate confidently with senior stakeholders and can influence decisions across regional and global teams
You are highly organized, comfortable managing multiple priorities, and thrive in a dynamic, collaborative environment
You have experience working within technology, media, entertainment, or other consumer-focused industries
You are fluent in both Mandarin and English, written and spoken