Online Engine Lead

The Role

Large enterprises find H through a referral, an event or a headline, and then they land on our website. Today that moment converts too little, and we can't fully measure it. Your mission is to make our website and online channels the first source of qualified enterprise pipeline for H, worldwide

You will own H's online engine, as a senior individual contributor in the Growth pillar of our marketing strategy, alongside Brand and Product Marketing. You'll lead the redesign of our website with a web agency, own its performance and conversion, build our organic visibility on search engines and in AI answers (SEO and GEO), and steer our paid agency on LinkedIn, Google and other channels.

Your focus is the enterprise funnel: C-level and IT decision-makers in large accounts, demo requests, and long sales cycles run with our Sales and FDE teams. Every choice you make is judged on one question: does it create qualified pipeline?

You'll work hand in hand with the Brand Lead (identity), the Content Manager (words), Sales and RevOps (HubSpot), and our external web and paid agencies.

What Success Looks Like in 6 Months

• The new website is live, fast, multi-market, and fully tracked from first visit to opportunity in HubSpot.

• Visitor-to-demo conversion has improved by [X], and the website is a top source of qualified enterprise pipeline.

• H ranks and is cited, on search engines and in AI answers, on our priority enterprise AI topics.

• Paid spend is measured against qualified pipeline, and cost per opportunity is under control.

What We're Looking For

• 6+ years in digital marketing, growth or web, including for a B2B SaaS or tech company selling to large enterprises.

• You have led a website redesign end to end with an agency, and you can show what it changed in conversion and pipeline.

• You have strong technical SEO skills, and you are already experimenting with visibility in AI answers and measuring it.

• You have steered paid agencies on LinkedIn and Google with a B2B pipeline logic, and you know how to brief, challenge and arbitrate.

• You master analytics, tracking and attribution, and you are at ease with HubSpot.

• You are data-driven and hands-on: you build your own dashboards, read the numbers, and ship.

• Fluent English is required; French is a strong plus.

You Might Be a Great Fit If...

• You have built the online engine of a company selling to large enterprises, with long cycles and a few high-value deals.

• You have run international SEO and sites across Europe and the US.

• You are curious about how AI changes search, and you want to be among the first to crack it.

• You care about proof: a test result or a pipeline number matters more to you than a vanity metric.

• You are low ego and high ownership, and you like building from the ground up.

What We Offer

• Join the early days of one of WW most ambitious AI companies, and build the engine that brings it its next customers.

• Real ownership: the website, organic and paid channels are yours, with a direct line to leadership.

• A playground few roles offer: an AI company where you can test AI search and our own agents first.

• A team of world-class researchers, engineers and operators who ship.

• Competitive salary and equity.

• Benefits: health insurance, meal vouchers, transport.