Regional Demand Generation Marketer

About the role

We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.

You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.

You'll own the whole mix for the region and be hands-on in all of it

• Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts

• Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps

• Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different

• Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.

What we're looking for

• 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS

• Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't

• You've personally run paid, webinars, lifecycle, and ABM

• You write the copy, build the landing page, pull the report, and launch the campaign

• Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script

• Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number

• Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits

• Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay

• Comfortable with ambiguity and true ownership

Compensation

£95,000-£125,000 base salary + equity

Location:

• UK, London or The Netherlands, Amsterdam

Compensation Philosophy

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.

We are hiring for this role across a range of scope, and the compensation band reflects that. Your offer depends on what we learn about your impact, craft, leadership, and communication during the interview process. We will tell you early where you’re tracking and talk comp with you before offer stage. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

Benefits

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.