Senior Integrated Campaign Manager

Minimum Skills, Knowledge & Capabilities

• Has taken a product launch to market as one integrated campaign across multiple channels, thinking in launch tiers, personas, and buyer journeys.

• Runs account-based programs for enterprise buyers and can show the pipeline and revenue they produced.

• Turns a positioning doc into one story across ad copy, email, landing page, and SDR opener, leading with the buyer's problem and proof rather than feature lists.

• Builds campaign sequences hands-on with SDR teams in Outreach or a similar tool.

• Knows Salesforce campaign structures well enough to trace campaigns, including partner and MDF programs, from first touch to closed deal, and builds the analysis that shows what's working.

• Sets KPIs up front, runs honest retros, and cuts what isn't working.

• Creates lightweight, agile processes like a shared calendar and intake that many teams actually use, and keeps alignment without formal authority.

• Operates AI-native: builds human+AI workflows for briefs, copy variants, list building, and reporting.

• Keeps rigor when the roadmap shifts and the plan changes often.

Preferred Qualifications (nice-to-have, not required)

• Typically ~5–7 years in B2B marketing, including several years running integrated, ABM/ABX, or demand gen campaigns at a fast-growing technical company (dev tools, cloud, data infrastructure, or AI), or equivalent demonstrated experience.

• Hands-on with HubSpot, Outreach, and Salesforce, plus Dreamdata or a similar attribution tool, and LinkedIn and Google Ads.

• Ran hyperscaler or ISV co-marketing, including MDF programs.

• Marketed to contact center, healthcare, financial services, or public-sector buyers.

• Close working experience with product marketing on launches, value stories, and messaging.