Senior Manager, Events & Field Marketing

Minimum Skills, Knowledge & Capabilities

• Has run flagship presences at large-scale shows (re:Invent, Dreamforce, or similar) end to end: contracting, booth, logistics, staffing, speakers, and lead capture.

• Owns both trade shows and field programs hands-on, and treats regional sales leaders as core partners.

• Shapes an annual event plan, not only executes one: makes tiering and portfolio calls with data and can explain what to cut and why.

• Ties event and field activity to sourced and influenced pipeline in Salesforce, working with Marketing Ops on campaign setup, attribution, and lead routing.

• Analyzes funnel metrics and event ROI, and presents clear recommendations to executive and sales leadership.

• Manages program budgets, negotiates vendor contracts, and holds agencies to quality and timelines.

• Takes an original creative concept from sketch to a fully produced experience.

• Operates AI-native: builds AI and automation workflows that cut manual work in planning, logistics, comms, and reporting, and turns them into playbooks others adopt.

• Flags risks and opportunities early and keeps many stakeholders aligned through clear communication.

Preferred Qualifications (nice-to-have, not required)

• Typically ~7–10 years in B2B events and/or field marketing, or equivalent demonstrated experience.

• Managed a 7-figure annual program budget.

• Co-marketed events with hyperscalers (AWS especially) or channel partners, including MDF management.

• Hands-on with modern event tech: registration platforms, lead retrieval, meeting booking tools, mobile event apps, and CRM/MAP integrations.

• Background at AI, developer tools, API, or infrastructure companies, or familiarity with CX/contact center, healthcare, or fintech buyer communities.