Senior Product Marketing Manager and Evangelist, ASEAN

WHY THIS ROLE IS EXCITING

Snowflake is scaling fast, and ASEAN is a strategic growth market. In this role, you won’t just support the business—you’ll help define how Snowflake wins in-region.

You’ll be the voice of Snowflake’s AI Data Cloud across the market, translating innovation into relevance for customers, shaping go-to-market strategy, and influencing adoption at scale. With more than 13,000 customers already using Snowflake to modernize data access, accelerate analytics, and unlock data-driven insight, you’ll help drive the next wave of growth powered by AI.

• Lead Snowflake’s Product Marketing and Evangelism efforts across the ASEAN market.

• Build and execute go-to-market strategies and innovative programs that strengthen Snowflake’s market position and accelerate growth.

• Evangelize the AI Data Cloud through speaking engagements, social media, video, and community engagement across customers, partners, media, analysts, and broader industry audiences.

• Develop compelling messaging, content, and sales enablement assets for Snowflake teams and partner teams.

• Partner cross-functionally with demand generation, content marketing, sales, product management, and global stakeholders to align and execute regional go-to-market plans.

• Own and lead end-to-end product launches for ASEAN, including internal and external briefings, spokesperson support, enablement content and sessions, and alignment with marketing and PR on launch campaigns and events.

• Build market and competitive intelligence, and serve as a thought leader on the trends shaping the industry.

• Champion diversity and belonging as part of how we work, lead, and grow as a company.

READY TO MAKE YOUR IMPACT

Join Snowflake and help define how the AI Data Cloud wins in ASEAN.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

WHAT MAKES YOU A STAND OUT

You’re equal parts strategist, storyteller, and technologist. You can move comfortably from executive conversations to technical narratives, from launch planning to live evangelism, and from market insight to field execution.

Our ideal candidate brings

• 15-20+ years of experience spanning technology, product, and market-facing roles, with strong exposure to data management and AI/ML.

• Strong cross-functional leadership skills, including the ability to influence without authority and work effectively with senior stakeholders.

• Outstanding communication and presentation skills, with confidence engaging internal leaders, external stakeholders, and public audiences.

• Excellent writing skills, with the ability to distill complex ideas into clear, compelling presentations and plans.

• A track record of working on complex data solutions and demonstrating architectural or technical leadership.

• An analytical mindset, with the ability to interpret information and turn it into actionable insight.

• Strong understanding of both the technical foundations and business value of modern data technologies, across on-premises and cloud environments.

• Experience with database products.

• A BS/BA or equivalent practical experience.

• A proven history of partnering with field GTM teams—across marketing, sales, and solution engineering—to create high-impact content and messaging that connects with diverse personas, from technical practitioners to C-level executives like the CMO, CFO, and CRO.

• Deep insight into the unique technological landscape and market dynamics across the ASEAN region.

• Professional fluency in regional languages including Bahasa, Mandarin, Cantonese or Thai is strongly advantageous, complementing English proficiency.